Seongsu Pop-up Navi — 85 pop-up stores in Seongsu this week

Ongoing Seongsu pop-up stores across Seoul Forest, Ttukseom Stn. and Yeonmujang-gil. Enable JavaScript to use the map. As of 2026-11-06, updated weekly.

Nongshim Shin Ramyun Bunsik Pop-up — 2026-06-16~2026-11-30, 52, Seongsuil-ro 4-gil, Seongdong-gu, Seoul (Stage X Seongsu 52). Shin Ramyun-themed Korean snack (bunsik) pop-up, running long-term until November 30.
TORRIDEN X CORTIS Deep Dive Pop-up — 2026-07-15~2026-12-31, 17, Seongsui-ro 7ga-gil, Seongdong-gu, Seoul (Torriden Connect Seongsu). Long-running collaboration space between skincare brand TORRIDEN and the group CORTIS at Torriden Connect Seongsu. Opening hours to be confirmed
Dragon Ball Heroes Rise Seoul — 2026-08-22~2026-11-15, 403, Ttukseom-ro, Seongdong-gu, Seoul (Stage X Seongsu 403). Immersive Asia-tour exhibition themed on the rise of heroes: about 40 sculptures plus interactive Kamehameha and Fusion zones. Advance ticket required.
Ongredients Inner Glow VIP Lounge — 2026-06-05~2027-05-31, 4, Yeonmujang 17-gil, Seongdong-gu, Seoul (LES601 Seongsu). VIP lounge for trying the Ongredients Inner Glow line. Running through 31 May 2027; walk-ins only.
Yeppeuda Pop-up — 2026-05-30~2026-12-31, 116, Achasan-ro, Seongdong-gu, Seoul. Long-running pop-up by K-beauty brand Yeppeuda near Seongsu Station. Closing date to be announced. Open-ended run; no closing date announced.
Kachi Seoul Pop-up — 2025-10-14~2026-12-31, 16, Ttukseom-ro 9-gil, Seongdong-gu, Seoul. An ongoing pop-up from Korean dessert brand Kachi. Post on social media and get a free yakgwa.
Bio Heal Bo Showroom Pop-up — 2026-01-05~2026-12-31, 13, Yeonmujang 7-gil, Seongdong-gu, Seoul (Olive Young N Seongsu). Bio Heal Bo's 'Bio Skin Solution Lab' showroom pop-up, offering a skin-aging diagnostic scan.
FRA422 Pop-up — 2026-03-06~2026-11-30, 77, Seongsui-ro, Seongdong-gu, Seoul. Fine fragrance brand FRA422 opens a space on Yeonmujang-gil, with 10% off everything for the pop-up run.
Mercedes-Benz Studio Seoul — 2026-05-19~2027-02-14, 73, Yeonmujang-gil, Seongdong-gu, Seoul (XYZ SEOUL). A brand experience space inspired by Benz & Cie, Mercedes-Benz's first factory, tracing 140 years of the marque since 1886.
Detective Snoopy's Lost Clues in the UNICEF Garden — 2026-09-10~2026-11-16, 273, Ttukseom-ro, Seongdong-gu, Seoul (Seoul Forest). A Detective Snoopy mission exhibit in the UNICEF Garden at Seoul Forest: find clues, learn about children's rights and get a gift on completion (while supplies last). Sources differ on the end date (10/16 vs 11/16); listed per the official post (11/16).
SKT Emotion Lab Exhibition — 2026-09-19~2026-11-15, 7-1, Yeonmujang 1-gil, Seongdong-gu, Seoul (T-Factory Seongsu). An exhibition at T Factory Seongsu that turns emotions into scent and color. 1F 'Scent of Emotion' is a free brainwave-based custom perfume experience; B1 'Color of Emotion' lets you make an Emotion Vial (KRW 20,000, KRW 16,000 for SKT customers; Naver reservation).
Calvin Klein Seongsu Pop-up Store — 2026-05-20~2026-12-31, 67, Seongsui-ro, Seongdong-gu, Seoul (Calvin Klein Seongsu). Calvin Klein's long-running Seongsu pop-up store, showing and selling the 'Jung Kook Capsule Collection' featuring his signature and tattoo motifs.
CATHY DOLL x MAENG Pop-up — 2026-09-17~, 54, Yeonmujang-gil, Seongdong-gu, Seoul. Thai beauty brand CATHY DOLL's first pop-up in Korea, showing the full collab collection with makeup artist MAENG in a touch-and-try zone and photo zone. End date to be announced.
Crayon Shin-chan! Let's Play! Space-Time Adventure Exhibition — 2026-10-17~2027-01-24, 9-29, Yeonmujang 5-gil, Seongdong-gu, Seoul. Korea's first interactive Crayon Shin-chan exhibition: a main quest to find Futaba Town residents via a dedicated web app, plus mini-games in each zone. Tickets sold exclusively on dotmill's bemill platform, early-bird from Sep 28.
LENSSIS Pop-up — 2026-09-29~2026-11-29, 44, Yeonmujang-gil, Seongdong-gu, Seoul. Pop-up displaying and selling new LENSSIS lenses on the 1st floor, with a café celebrating YENA's birthday on the 2nd floor
NICEGHOSTCLUB x JoJo's Bizarre Adventure 2nd Collab Pop-up — 2026-10-06~, 38, Seongsui-ro 7-gil, Seongdong-gu, Seoul. Limited-time pop-up for the second collaboration collection with JoJo's Bizarre Adventure: Stardust Crusaders; end date TBA.
rom&nd 10th Anniversary Birthday Party Pop-up — 2026-10-10~2026-11-10, 88, Yeonmujang-gil, Seongdong-gu, Seoul. rom&nd's 10th-anniversary birthday party pop-up with a 2016-makeup dress code and a cake photo zone (event pre-registration).
KPop Demon Hunters x CASETiFY Collection Pop-up — 2026-06-29~, 49, Yeonmujang-gil, Seongdong-gu, Seoul (CASETiFY Seongsu). Pop-up at CASETiFY Seongsu showcasing the KPop Demon Hunters collaboration collection; end date TBA.
ARTO Shop-in-Shop Pop-up — 2026-10-12~2026-12-31, 62, Seongsui-ro, Seongdong-gu, Seoul, 1F. Shop-in-shop pop-up for ARTO's FW26 collection, extra 10% off for the first two weeks.
PLAY IN THE BOX Seongsu Pop-up — 2026-09-11~2026-12-31, 27, Yeonmujang-gil, Seongdong-gu, Seoul. Pink-house pop-up packed with character goods, figures and random boxes from Pokémon, Evangelion and more.
medicube x JOANFRIENDS Pop-up — 2026-06-09~2026-12-31, 40, Seongsui-ro 7-gil, Seongdong-gu, Seoul (medicube Seongsu). Collaboration pop-up for medicube Booster Pro X2 and JOANFRIENDS with experience missions and photo zones.
DEADFLT Pop-up — 2026-10-08~2026-11-08, 58, Seongsui-ro, Seongdong-gu, Seoul. Seongsu pop-up by street brand DEADFLT showing hoodies, tees and caps.
COACH <LIVE YOUR STORY> Pop-up — 2026-10-19~2026-11-07, 43, Seoulsup 2-gil, Seongdong-gu, Seoul (MUSINSA SPACE Seoul Forest). COACH Fall 2026 campaign pop-up with a listening booth, story wall and special-edition Tabby bags.
PICK'S PIZZA Pop-up — 2026-10-22~2026-11-22, 5-9, Yeonmujang-gil, Seongdong-gu, Seoul. Tasting and sales pop-up for one-hand frozen pizzas from KRW 1,800, with a lucky draw (break 15:00–15:30).
New Balance NB Flying77 <Into Nature> Pop-up — 2026-10-29~, 24, Yeonmujang-gil, Seongdong-gu, Seoul. New Balance pop-up at its Seongsu store introducing the Flying77 goose-down line. End date TBA.
Riot Games <Music & Worlds 26> Pop-up — 2026-10-29~2026-11-08, 13, Yeonmujang 7-gil, Seongdong-gu, Seoul. Worlds-themed pop-up selling limited League of Legends K/DA collaboration goods (one per item per person).
2026 ME:LI WEEK Pop-up (Escape Room & Exhibition) — 2026-10-24~2026-11-08, 5, Seongsui-ro 18-gil, Seongdong-gu, Seoul. Media Literacy Week pop-up with the escape-room game <Jump x Cut> 2.0 on the 1st floor and a free exhibition on the 2nd.
SIE X ESSAIS Pop-up — 2026-10-27~2026-11-10, 35, Yeonmujang-gil, Seongdong-gu, Seoul. Collaborative apparel and shoes pop-up by SIE and ESSAIS.
OPURIS X OFFBEAUTY Pop-up — 2026-10-23~2026-11-07, 9, Yeonmujang 3-gil, Seongdong-gu, Seoul (Off Beauty Seongsu Mega Factory). OPURIS glow-skincare pop-up at OFFBEAUTY Seongsu.
RBFY 10th Anniversary Pop-up — 2026-10-28~2026-11-12, 65, Yeonmujang-gil, Seongdong-gu, Seoul (LECT Seongsu). 10th-anniversary pop-up to try best-sellers, centered on the Hyal Prep line.
GODDESS OF VICTORY: NIKKE X MUSINSA Pop-up — 2026-11-06~2026-11-19, 74, Seongsui-ro, Seongdong-gu, Seoul, 1F. MUSINSA collab pop-up for NIKKE's 4th anniversary with collab apparel and limited goods; entry by 30-minute reservation slots.
CIVVIS Pop-up <The Land> — 2026-11-05~2026-11-27, 73, Yeonmujang-gil, Seongdong-gu, Seoul (XYZ SEOUL). CIVVIS's first pop-up showing the 26FW collection and archive line, with discounts and on-site customizing.
BUTTER SHOP Pop-up — 2026-10-30~2026-11-26, 57, Yeonmujang-gil, Seongdong-gu, Seoul (Iguhome Seongsu). BUTTER SHOP's Christmas items and Sesame/Angel series character goods; keyrings for the first 100 buyers.
AnKyung:Soo Pop-up — 2026-11-05~2026-11-09, 15, Seongsui-ro 14-gil, Seongdong-gu, Seoul, 1F. First pop-up by an eyewear brand made by a working optician, debuting two limited Mazzucchelli acetate frames (soft open 11/5).
LONGTAKE Pop-up — 2026-10-01~2026-12-31, 103, Achasan-ro, Seongdong-gu, Seoul. Long-running pop-up by fragrance brand LONGTAKE at Olive Young Beauty The Mansion, with pop-up-only events and perks.
Cardcaptor Sakura Collab Cafe <Sakura & Tomoyo's Tea Party> — 2026-11-11~2026-11-29, 43, Seoulsup 2-gil, Seongdong-gu, Seoul (MUSINSA SPACE Seoul Forest). Seoul edition of the Japanese collab cafe with 6 character drinks and 15 goods. All seats by reservation (opens 11/4 on POPGA).
Jeonji Jeonneung EV Experience Pop-up — 2026-11-13~2026-11-15, 3, Seongsui-ro 8-gil, Seongdong-gu, Seoul (Space S50). Electric-vehicle experience pop-up with EV displays, test drives, switching consultations and a V2L cinema.
VODANA Pop-up <Giant Bubble @Seongsu> — 2026-11-06~2026-11-06, 100, Achasan-ro, Seongdong-gu, Seoul. Moving pop-up for a no-wash bubble treatment; at Seongsu Station only on 10/29 and 11/6, with gifts for visitors.
Gimcheon Gimbap Festival Pop-up <Kkodali's Seoul Vacation> — 2026-11-06~2026-11-08, 11, Yeonmujang 15-gil, Seongdong-gu, Seoul. Gimbap-themed goods and stationery pop-up starring Kkodali, the Gimcheon Gimbap Festival character.
Champion Pop-up — 2026-10-26~2026-11-08, 62, Seongsui-ro, Seongdong-gu, Seoul (Musinsa Mega Store Seongsu). Weekly-changing pop-up: up to 80% archive sale in week 1, FW outerwear and collabs with WKNDRS and RAWROW in week 2.
FRIVER07 Pop-up <A NATURAL WAY> — 2026-10-26~2026-11-08, 62, Seongsui-ro, Seongdong-gu, Seoul. First pop-up by daily-wear brand FRIVER07 with Seongsu-only extra discounts and T-shirt gifts by purchase amount.
BEARPAW Four-Season Shoes Pop-up — 2026-10-30~2026-11-21, 96, Seongsui-ro, Seongdong-gu, Seoul. Discount pop-up showing sheepskin boots alongside spring, summer and autumn shoes (20–27% off plus 5% offline).
Sillian Rail Pop-up — 2026-11-06~2026-11-15, 10, Yeonmujang 17-gil, Seongdong-gu, Seoul (LCDC SEOUL). Sillian Rail pop-up held at LCDC SEOUL.
AliExpress Pop-up <Ali Gacha> — 2026-11-05~2026-11-08, 6-1, Seongsui-ro 18-gil, Seongdong-gu, Seoul. AliExpress Seongsu pop-up tied to the 11.11 shopping festival, with gacha events.
Dongbang Books English Book Family Sale — 2026-11-07~2026-11-08, 55, Seongsuil-ro, Seongdong-gu, Seoul. Pop-up sale of English-language books at discounted prices.
Spotify SPEAKEASY Live <HYUKOH Live in Green Laundry> — 2026-11-14~2026-11-14, 11, Yeonmujang 15-gil, Seongdong-gu, Seoul (S-Factory Bldg. D). One-day HYUKOH live show in Spotify's SPEAKEASY series; entry by application and draw.
Love Live! Series 15th Anniversary Seoul Exhibition — 2026-11-14~2026-12-31, 6, Achasan-ro 11ga-gil, Seongdong-gu, Seoul. Exhibition for the Love Live! series' 15th anniversary; a random character student ID with entry (ticketed).
2026 Arts Korea Lab AI-Convergence Festival (Seongsu) — 2026-11-04~2026-11-08, 3, Seongsui-ro 8-gil, Seongdong-gu, Seoul (Space S50). Seongsu venue of an art-and-tech festival on the body and senses in the AI era; open to all.
Washswat 'Untidy Club' — 2026-11-06~2026-11-08, 114, Wangsimni-ro, Seongdong-gu, Seoul. A one-of-a-kind truck pop-up by laundry service Washswat: make your own stains, then watch experts demonstrate how they treat them.
Dr.Althea Pop-up: 345 Secret Project — 2026-11-01~2026-11-28, 108, Seongsui-ro, Seongdong-gu, Seoul. Lab-themed pop-up: spot the real 345 gel cleanser among fakes, open a research drawer for a lucky draw with purchase, and snap photos.
LaundryU Sauna Club Pop-up — 2026-11-01~, 62, Seongsui-ro, Seongdong-gu, Seoul (Musinsa Mega Store Seongsu). Sauna-themed pop-up by laundry-care brand LaundryU at Musinsa Megastore Seongsu. End date TBD.
BBIA K-Gyaru Edition Event — 2026-11-02~2026-11-08, 17, Yeonmujang 3-gil, Seongdong-gu, Seoul. Post a mirror selfie with a leopard item in the K-Gyaru zone at BBIA's Seongsu flagship and get a full-size K-Gyaru Edition product.
Milktouch x ddd Cafe Collab Pop-up — 2026-11-02~2026-11-30, 36, Ttukseom-ro 13-gil, Seongdong-gu, Seoul, 4F. Try Milktouch's 7 new Dew Stain Sheer Lip Gloss shades at ddd cafe, with a seasonal dessert and drink menu.
TOCOBO x Musinsa Beauty Pop-up: Jelly Factory — 2026-11-04~2026-11-15, 81, Yeonmujang-gil, Seongdong-gu, Seoul. Jelly-factory-themed pop-up for TOCOBO lip masks, with a lucky scoop on purchase and up to 50% off.
YONJAK Base Prep Moving Pop-up — 2026-11-06~2026-11-08, 89, Yeonmujang-gil, Seongdong-gu, Seoul. Three-day mobile pop-up for YONJAK's base prep line, set up in front of Nunew Seongsu.
So Natural x Beautyple Moving Pop-up — 2026-11-07~2026-11-07, 76, Yeonmujang-gil, Seongdong-gu, Seoul. One-day mobile pop-up: try So Natural's glow prep and fixer, with giveaways and a capsule draw for followers.
2aN Mauve Crush Collection Pop-up — 2026-11-11~2026-12-07, 87, Yeonmujang-gil, Seongdong-gu, Seoul. 2aN presents its Mauve Crush collection at Musinsa Beauty Seongsu.
hince Glit Angel Pop-up — 2026-11-12~2026-11-19, 13, Yeonmujang 7-gil, Seongdong-gu, Seoul. Launch pop-up for hince's 2026 holiday collection 'Glit Angel', with the full collection on display and events. Naver reservation.
Bray Pop-up — 2026-11-12~2026-11-25, 87, Seongsui-ro, Seongdong-gu, Seoul. Two-week pop-up by beauty brand Bray at Nunew Girls Black Seongsu.
Être au Sommet Pop-up — 2026-11-01~2026-11-30, 74, Seongsui-ro, Seongdong-gu, Seoul (Musinsa Store Seongsu Daelim Warehouse). Être au Sommet's FW26 collection on show and on sale at Musinsa Store Seongsu (Daelim Warehouse), with Black Friday deals.
UGG Holiday Season Pop-up — 2026-11-05~2026-12-30, 16, Yeonmujang 7-gil, Seongdong-gu, Seoul (Seongsu Portal). UGG's holiday season pop-up at Seongsu Portal, running through the end of the year.
XYZ Seongsu November Pop-up: UNBOXING (illio, Miae, retro goods, It's Kkwabaegi) — 2026-11-05~2026-11-27, 37-21, Yeonmujang-gil, Seongdong-gu, Seoul. Multi-brand pop-up across B1-2F of XYZ Seongsu: fashion labels illio and Miae, a retro goods shop and a twisted-doughnut bakery. Dates vary by shop.
PLEUVOIR x Hello Kitty Pop-up — 2026-10-23~2026-11-11, 7-1, Yeonmujang-gil, Seongdong-gu, Seoul. PLEUVOIR's Hello Kitty fragrance collection at Beaker Seongsu; spend ₩30,000+ for a free hand cream.
2026 Small Makers Digging Week: Digging Life Lab Pop-up — 2026-11-05~2026-11-08, 7, Yeonmujang 11-gil, Seongdong-gu, Seoul. Four-day pop-up tied to Digging Week, showing and selling a keycap goods collection with an intern-researcher theme plus photo events.
RESCENE 'PULSE' Release Pop-up — 2026-11-06~2026-11-10, 73, Yeonmujang-gil, Seongdong-gu, Seoul (Play X Studio). Pop-up celebrating RESCENE's 4th mini album PULSE, selling album-concept goods. Naver reservation.
NCT DREAM Pop-up: WELCOME, DREAMERS — 2026-11-08~2026-11-16, 16, Yeonmujang 7-gil, Seongdong-gu, Seoul. Pop-up for NCT DREAM's 6th full album with party-prep missions and album-concept merch. Reservation or walk-in queue.
Pokémon, One Piece & Yu-Gi-Oh! TCG Pop-up — 2026-11-12~2026-12-12, 37-29, Yeonmujang-gil, Seongdong-gu, Seoul. Trading card game pop-up covering Pokémon, One Piece and Yu-Gi-Oh!. Reservation required.
Disney+ 'The Remarried Empress' Pop-up: Invitation to the Eastern Empire — 2026-11-03~2026-11-15, 116, Achasan-ro, Seongdong-gu, Seoul. Experience and photo pop-up themed on the Eastern Empire from the Disney+ drama The Remarried Empress (released Nov 4).
WeAct Adoption Party Pop-up — 2026-11-07~2026-11-07, 12, Wangsimni-ro 10-gil, Seongdong-gu, Seoul. One-day dog adoption campaign pop-up by animal rights group WeAct at Espace Cosy.
Amazon Ads 'Seongsu Airport' Pop-up — 2026-11-12~2026-11-14, 95, Yeonmujang-gil, Seongdong-gu, Seoul. Free three-day airport-themed pop-up by Amazon Ads at MM Seongsu for brand marketers, with AI and full-funnel marketing sessions and ad experience zones. Pre-registration required on the event site.
HK Express Hong Kong Travel Pop-up — 2026-11-12~2026-11-15, 63, Wangsimni-ro, Seongdong-gu, Seoul. Hong Kong travel pop-up by HK Express at Under Stand Avenue, Seoul Forest.
No Brand Burger x Jeju Air Collab Pop-up — 2026-10-30~2026-11-28, 56, Seongsuil-ro, Seongdong-gu, Seoul. In-flight-meal-themed collab at No Brand Burger Seongsu Lab: bibimbap burger set, scratch coupons and keyring making.
Tietoa Pop-up — 2026-10-29~2026-11-08, 18, Yeonmujang-gil, Seongdong-gu, Seoul, 1F. Try and buy Tietoa's new Collector bag sizes and travel wallets by material at Pomme, 1F of Point of View.
Jirisan SOOM STATION Pop-up — 2026-11-04~2026-11-08, 42, Seoulsup 2-gil, Seongdong-gu, Seoul. Wellness pop-up from the Jirisan region: tea blending, scent-pouch making and stress checks, with goods and matcha latte for participants.
D.stone Pop-up: Tangle — 2026-10-30~2026-11-12, 57, Yeonmujang-gil, Seongdong-gu, Seoul (Iguhome Seongsu). Try and buy popular, new and limited Tangle designs at Igu Home Seongsu; check in for a MoMA limited-edition draw.
made by x Wanso Club Pop-up: Wanso Dessert Town — 2026-11-05~2027-01-04, 38, Seoulsup-gil, Seongdong-gu, Seoul, 2F. Long-run pop-up at made by Seongsu featuring 9 new Wanso Club character collab goods.
rejuve Pop-up — 2026-10-30~2026-11-12, 75, Seongsui-ro, Seongdong-gu, Seoul. Pop-up by PharmaResearch's beauty brand rejuve at Doremi Pharmacy Seongsu.
Seongdong Hanjang: A Postcard to Seongdong — 2026-11-08~2026-11-08, 20-1, Seoulsup 4-gil, Seongdong-gu, Seoul. Free one-day youth-run pop-up: write postcards to places in Seongdong, add to a relay one-line novel and make bookmarks.
BORNTOWIN Pop-up — 2026-11-11~2026-11-15, 6, Seongsui-ro 18-gil, Seongdong-gu, Seoul. Five-day pop-up by activewear brand BORNTOWIN with up to 77% off and gifts by purchase amount.
Sungsungsa Seongsu Pop-up — 2026-11-19~2026-11-21, 11-1, Ttukseom-ro 9-gil, Seongdong-gu, Seoul. Three-day exhibition-style pop-up by Sungsungsa, built around monkey characters and a Buddhist-inspired world.
2026 Gangwon Startup Pop-up Concert — 2026-11-07~2026-11-08, 32-14, Seoulsup 2-gil, Seongdong-gu, Seoul. Two-day pop-up with about 30 Gangwon startup brands selling and exhibiting, plus 6 free maker workshops. Free entry.
GORE-TEX 50th Anniversary Pop-up: OPEN THE CLOSET — 2026-11-13~2026-11-15, 7, Yeonmujang 11-gil, Seongdong-gu, Seoul. 50th-anniversary pop-up with closet stories from 50 people and a 50-year product archive. Naver reservation or walk-in queue.
CHANEL Holiday Pop-up — 2026-11-21~2026-12-31, 9, Seongsui-ro 7ga-gil, Seongdong-gu, Seoul. CHANEL Beauty's holiday pop-up returns after two years with a St. Moritz winter theme. Reserve via the CHANEL Beauty KakaoTalk channel or walk in.
2026 Wild Rounds: SMASH (Wild Rift Global Community Event) — 2026-11-21~2026-11-22, 11, Yeonmujang 15-gil, Seongdong-gu, Seoul. Free Wild Rift community event. All 2,800 Naver reservations are taken; cancellations reopen and some same-day on-site registration is available.
NBA x LINE FRIENDS Brown Collection Launch Event — 2026-11-05~, 103, Yeonmujang-gil, Seongdong-gu, Seoul. Collection launch event at NBA's Seongsu flagship with Brown character photo time, a collab photo zone and vintage photocard giveaways. End date TBD.

How the route is calculated & FAQ