Seongsu Pop-up Navi — 65 pop-up stores in Seongsu this week

Ongoing Seongsu pop-up stores across Seoul Forest, Ttukseom Stn. and Yeonmujang-gil. Enable JavaScript to use the map. As of 2026-09-04, updated weekly.

Demon Slayer: Total Concentration Exhibition — 2026-06-27~2026-09-27, 11, Yeonmujang 15-gil, Seongdong-gu, Seoul (S-Factory Bldg. D). Large-scale exhibition 'Total Concentration Exhibition' of the anime Demon Slayer: Kimetsu no Yaiba, at S Factory Building D; advance reservation required. Opening hours to be confirmed
T1 Amhaeng Cheonmun: Counting the Stars Pop-up — 2026-07-02~2026-09-13, 7-1, Yeonmujang 1-gil, Seongdong-gu, Seoul (T-Factory Seongsu). Pop-up featuring exhibits of esports team T1's history and championship trophies plus hands-on experiences; priority entry with advance reservation via t1.fan.
Crime Scene Escape Room: Beauty Survival Murder Case Pop-up — 2026-07-28~2026-10-18, 7, Achasan-ro 11-gil, Seongdong-gu, Seoul (Amore Seongsu). Escape-room experience pop-up based on the variety show Crime Scene IP, scheduled to open July 28 at Amore Seongsu; advance reservation required. Operating hours need to be checked
Sukidoki Self-Esteem Sports Day Pop-up — 2026-07-10~2026-09-07, 38, Seoulsup-gil, Seongdong-gu, Seoul, 2F (Madeby Seongsu). Character goods pop-up themed on Sukidoki's 'Self-Esteem Sports Day', on the 2nd floor of Made By Seongsu on the Seoul Forest cafe street. Operating hours need to be checked
House of Taste 2: Art in Life, Life in Art 2 — 2025-06-28~2026-09-20, 83-21, Wangsimni-ro, Seongdong-gu, Seoul (D Museum). Large-scale exhibition with a 'museum inside a home' concept; extended until September 20 due to favorable response. Open until 7 p.m. on Fridays and Saturdays; adults 12,000 won
Nongshim Shin Ramyun Bunsik Pop-up — 2026-06-16~2026-11-30, 52, Seongsuil-ro 4-gil, Seongdong-gu, Seoul (Stage X Seongsu 52). Shin Ramyun-themed Korean snack (bunsik) pop-up, planned to run long-term until late November (end date to be confirmed later). Operating hours need to be checked
Mardi Mercredi Pop-up: Ttanji & Moto — 2026-06-25~2026-09-06, 65, Yeonmujang-gil, Seongdong-gu, Seoul. Themed space by Mardi Mercredi, known for its flower logo, featuring its characters Ttanji & Moto.
TOMORROW X TOGETHER 'LAYERS OF US' Exhibition — 2026-08-13~2026-09-06, 32-14, Seoulsup 2-gil, Seongdong-gu, Seoul (THE SEOULITEUM). Immersive 7th-anniversary exhibition with seven themed rooms and photo tickets, at THE SEOULITEUM.
THE LOOK Brand Discovery — 2026-08-14~2026-09-13, 5, Seongsui-ro 16-gil, Seongdong-gu, Seoul, 3F (Mapdal SEOUL Seongsu). THE LOOK's brand discovery space gathering multiple beauty labels on the 3rd floor of Mapdal SEOUL Seongsu. Opening hours to be confirmed
TORRIDEN X CORTIS Deep Dive Pop-up — 2026-07-15~2026-12-31, 17, Seongsui-ro 7ga-gil, Seongdong-gu, Seoul (Torriden Connect Seongsu). Long-running collaboration space between skincare brand TORRIDEN and the group CORTIS at Torriden Connect Seongsu. Opening hours to be confirmed
CARLYN X Taku Bannai Exhibition — 2026-07-17~2026-10-15, 7, Yeonmujang 9-gil, Seongdong-gu, Seoul (CARLYN Seongsu). Exhibition of illustrator Taku Bannai held at the CARLYN Seongsu store. Opening hours to be confirmed
Dragon Ball Heroes Rise Seoul — 2026-08-22~2026-11-15, 403, Ttukseom-ro, Seongdong-gu, Seoul (Stage X Seongsu 403). Immersive Asia-tour exhibition themed on the rise of heroes: about 40 sculptures plus interactive Kamehameha and Fusion zones. Advance ticket required.
Ongredients Inner Glow VIP Lounge — 2026-06-05~2027-05-31, 4, Yeonmujang 17-gil, Seongdong-gu, Seoul (LES601 Seongsu). VIP lounge for trying the Ongredients Inner Glow line. Running through 31 May 2027; walk-ins only.
Goodal X Gyulmedal Market Pop-up — 2026-08-21~2026-09-06, 4, Yeonmujang 13-gil, Seongdong-gu, Seoul. Citrus-themed market pop-up by Goodal and Gyulmedal, built around Jeju tangerines. Reservation required.
Junji Ito X Sanrio Characters X NICE GHOST CLUB Pop-up — 2026-08-18~2026-09-17, 38, Seongsui-ro 7-gil, Seongdong-gu, Seoul (Nice Ghost Club Seongsu). Collaboration pop-up pairing horror manga artist Junji Ito with Sanrio Characters at NICE GHOST CLUB Seongsu.
ALPHA DRIVE ONE Pop-up — 2026-08-25~2026-09-06, 11, Yeonmujang 13-gil, Seongdong-gu, Seoul (The Gabe). Official merch pop-up for ALPHA DRIVE ONE at The Gabe.
29CM X LOFT 'Page to Pages' Stationery Pop-up — 2026-09-02~2026-09-06, 7, Yeonmujang 11-gil, Seongdong-gu, Seoul. Stationery pop-up by 29CM and Japan's LOFT gathering around 40 Korean and Japanese stationery brands. Tickets sold only in the 29CM app.
Jung Jinwoon Oregon Photo Exhibition: The First Scene of Your Favorite Movie — 2026-09-02~2026-09-20, 18, Seoulsup 6-gil, Seongdong-gu, Seoul (Facade Seoul Forest). Travel photos of Oregon shot by singer-actor Jung Jinwoon, covering Portland cityscapes, the Pacific coast and wine country. Free entry, no reservation needed.
Haagen-Dazs The Haagen Cruise Pop-up — 2026-09-05~2026-09-13, 84, Achasan-ro, Seongdong-gu, Seoul. Cruise-themed Häagen-Dazs pop-up with product tastings and photo zones. Advance booking is closed, but walk-ins are welcome.
OFRA X NCT WISH Highlighter School Pop-up — 2026-08-29~2026-09-05, 121, Achasan-ro, Seongdong-gu, Seoul. OFRA highlighter experience pop-up with NCT WISH, offering personal color analysis and makeup classes. Runs Aug 29-30 and Sep 4-5.
The Balvenie X Daniel Arsham Whisky Pop-up — 2026-09-02~2026-09-06, 3, Seongsui-ro 8-gil, Seongdong-gu, Seoul (Space S50). Collaboration pop-up between single malt whisky The Balvenie and artist Daniel Arsham. Advance reservation required.
Perfulounge Fig Fragrance Pop-up — 2026-09-01~2026-09-20, 44, Seongsuil-ro, Seongdong-gu, Seoul (Perfulounge Seongsu). Fig-themed fragrance pop-up at Perfulounge Seongsu. Walk in and sample the scents, no reservation needed.
SK-II Lock in Youth Pop-up — 2026-09-04~2026-09-06, 36, Seongsuil-ro 6-gil, Seongdong-gu, Seoul (Andersson Bell Seongsu). SK-II skincare experience pop-up at Andersson Bell Seongsu. Open to walk-in visitors.
LENSME Seongsu Pop-up — 2026-09-04~2026-09-11, 16-2, Yeonmujang-gil, Seongdong-gu, Seoul (LENSME Seongsu). Pop-up from color contact lens brand LENSME at its Seongsu store. Walk-in product trials available.
OLIVE YOUNG City Log Pop-up — 2026-08-29~2026-09-13, 13, Yeonmujang 7-gil, Seongdong-gu, Seoul (Olive Young N Seongsu). City Log campaign pop-up by OLIVE YOUNG and Sanrio Characters, featuring character goods themed on Korean regions.
RECLOW Pop-up — 2026-08-27~2026-09-06, 31-1, Yeonmujang-gil, Seongdong-gu, Seoul (517 Lab #103). Pop-up where visitors decorate eyewear with clip-on glasses accessories, with a giveaway event running alongside.
Singapore Selects Pop-up — 2026-09-04~2026-09-07, 79, Dongil-ro, Seongdong-gu, Seoul (ZZON). Curated pop-up introducing Singaporean designer brands. Open to walk-in visitors.
Hillstate X 29CM HOME Seongsu Pop-up — 2026-09-04~2026-09-10, 57, Yeonmujang-gil, Seongdong-gu, Seoul (Iguhome Seongsu). Lifestyle pop-up unveiling the renewed Hillstate brand at 29CM HOME Seongsu.
NEXZ SAUCIN Pop-up — 2026-09-01~2026-09-07, 13, Yeonmujang 7-gil, Seongdong-gu, Seoul (Olive Young N Seongsu). Pop-up for NEXZ's album SAUCIN at OLIVE YOUNG N Seongsu, with an exclusive selfie photocard for album buyers.
Goesan Chaltteok Pass-the-Exam Run Pop-up — 2026-09-05~2026-09-13, 96, Yeonmujang-gil, Seongdong-gu, Seoul. Good-luck-for-exams pop-up from Daesang Group, serving chef-collaboration dishes made with Goesan rice cakes.
Stokke YOYO5 Seoul Forest House Pop-up — 2026-09-04~2026-09-06, 43, Seoulsup 2-gil, Seongdong-gu, Seoul (MUSINSA SPACE Seoul Forest). Pop-up introducing the Stokke YOYO5 stroller at Seoul Forest House. Both reservations and walk-ins are welcome.
Spotify House Seoul — 2026-09-10~2026-09-13, 36, Seongsuil-ro 6-gil, Seongdong-gu, Seoul (Andersson Bell Seongsu). Spotify's largest music pop-up to date, running for four days. Advance reservation required.
OFFFSIDE Pop-up — 2026-09-19~2026-09-20, 5, Wangsimni-ro 4-gil, Seongdong-gu, Seoul (PUBG Seongsu). Football-culture flea market OFFFSIDE at PUBG Seongsu, gathering jerseys, vintage finds and collector goods.
Yeppeuda Pop-up — 2026-05-30~2026-09-30, 116, Achasan-ro, Seongdong-gu, Seoul. Long-running pop-up by K-beauty brand Yeppeuda near Seongsu Station. Closing date to be announced. Open-ended run; no closing date announced.
NCT WISH 'Ode to Love' Pop-up — 2026-06-22~2026-09-30, 83-21, Wangsimni-ro, Seongdong-gu, Seoul (KWANGYA SEOUL). Album pop-up for NCT WISH's 'Ode to Love' at KWANGYA@SEOUL. Closing date to be announced. Open-ended run; no closing date announced.
KPop Demon Hunters X CASETiFY Pop-up — 2026-06-29~2026-09-30, 49, Yeonmujang-gil, Seongdong-gu, Seoul (CASETiFY Seongsu). KPop Demon Hunters collection launch pop-up at CASETiFY Seongsu. Closing date to be announced. Open-ended run; no closing date announced.
Manyo Pure Soybean Mill Pop-up — 2026-09-09~2026-09-21, 99, Yeonmujang-gil, Seongdong-gu, Seoul. Manyo turns its Pure Soybean cleansing line into a traditional grain-mill themed pop-up. Reservation or walk-in.
Byredo Future Memories Pop-up — 2026-09-11~2026-09-20, 7, Yeonmujang 11-gil, Seongdong-gu, Seoul. Byredo's 'Future Memories' fragrance experience pop-up. Reservation or walk-in.
NOITO x Catch! Teenieping Swimwear Pop-up — 2026-08-27~2026-09-06, 13, Seongsui-ro 7ga-gil, Seongdong-gu, Seoul. Swimwear label NOITO teams up with Catch! Teenieping for a collaboration swimwear pop-up. Walk-in only.
ILLIGO x AS YOU ARE Pop-up — 2026-08-28~2026-09-11, 62, Seongsui-ro, Seongdong-gu, Seoul (Musinsa Mega Store Seongsu). ILLIGO and AS YOU ARE share a pop-up at MUSINSA MEGASTORE Seongsu. Walk-in only.
GU 26FW Pop-up — 2026-09-12~2026-09-13, 24-14, Achasan-ro 5-gil, Seongdong-gu, Seoul. A two-day pop-up where GU presents its 26 F/W collection. Reservation or walk-in.
Coupang Only Festa Pop-up — 2026-09-17~2026-09-20, 36, Seongsuil-ro 6-gil, Seongdong-gu, Seoul (Andersson Bell Seongsu). Coupang gathers its exclusive products for an 'Only Festa' pop-up at Andersson Bell Seongsu. Reservation or walk-in.
LEAD VAULT Seongsu Flagship Opening — 2026-08-26~2026-09-06, 25, Seongsui-ro 16-gil, Seongdong-gu, Seoul (LEAD VAULT Seongsu). Opening event for luggage brand LEAD VAULT's Seongsu flagship store. Walk-in only.
Yogibo Pop-up — 2026-08-27~2026-09-13, 13, Yeonmujang 3-gil, Seongdong-gu, Seoul. A hands-on pop-up from beanbag sofa brand Yogibo. Walk-in only.
Noran Usan Pop-up — 2026-09-04~2026-09-06, 16, Yeonmujang 7-gil, Seongdong-gu, Seoul (Seongsu Portal). Promotional pop-up for Noran Usan, Korea's mutual-aid fund for small business owners, at Seongsu Portal. Walk-in only.
Jeju Local Brands Pop-up — 2026-09-05~2026-09-06, 38, Ttukseom-ro 13-gil, Seongdong-gu, Seoul (KT&G Sangsang Planet). A two-day market pop-up gathering local brands from Jeju at KT&G Sangsang Planet. Walk-in only.
NEWNEW Squishy Pop-up — 2026-09-07~2026-09-13, 89, Yeonmujang-gil, Seongdong-gu, Seoul (NewNew Seongsu). A squishy-toy themed pop-up at NEWNEW Seongsu. Walk-in only.
Daybreak Live Show — 2026-09-04~2026-09-04, 10, Yeonmujang 17-gil, Seongdong-gu, Seoul (LCDC SEOUL). A free live show by the band Daybreak at LCDC SEOUL. Free seating, first come first served.
AN YU JIN x JANG WON YOUNG Exhibition <AN-YOUNG IN SEOUL> — 2026-09-05~2026-09-27, 32-14, Seoulsup 2-gil, Seongdong-gu, Seoul (THE SEOULITEUM). An exhibition featuring IVE's An Yu-jin and Jang Won-young at The Seoullitium. Tickets on Melon Ticket.
Pokemon Pokopia Pop-up — 2026-09-12~2026-09-29, 62, Seongsui-ro, Seongdong-gu, Seoul (Musinsa Mega Store Seongsu). A pop-up at MUSINSA MEGASTORE Seongsu marking the release of Pokemon Pokopia. Reservation required.
XYZ Mujage Pop-up — 2026-09-01~2026-09-27, 37-21, Yeonmujang-gil, Seongdong-gu, Seoul (THE YAN XYZ Seongsu). The 'Mujage' pop-up at THE YAN XYZ Seongsu. Walk-in only.
2026 Kia Recruiting Pop-up: <What Moves You?> — 2026-09-10~2026-09-11, 82-20, Wangsimni-ro, Seongdong-gu, Seoul (COSIETY). Kia's recruiting-brand pop-up <What Moves You?> at COSIETY. Reserve via Google Form.
ETASOME Seongsu Pop-up — 2026-09-01~2026-09-14, 74, Seongsui-ro, Seongdong-gu, Seoul (Musinsa Store Seongsu Daelim Warehouse). Etre Au Sommet (ETASOME) unveils its FW 26 collection for the first time offline at MUSINSA STORE Seongsu.
NUTRL x TrendLab Seongsu Pop-up — 2026-08-12~2026-09-13, 104, Achasan-ro, Seongdong-gu, Seoul (emart24 TrendLab Seongsu). Vodka-based hard seltzer NUTRL takes over the emart24 TrendLab Seongsu store. Buy one can for a branded fan, four for a branded glass.
KakaoPay 'Long Together' Pop-up — 2026-09-01~2026-10-31, 8-27, Yeonmujang 3-gil, Seongdong-gu, Seoul. A two-month pop-up where KakaoPay introduces 100 small-business brands. An 'Orae pass' comes with discount coupons.
Kachi Seoul Pop-up — 2025-10-14~2026-12-31, 16, Ttukseom-ro 9-gil, Seongdong-gu, Seoul. An ongoing pop-up from Korean dessert brand Kachi. Post on social media and get a free yakgwa.
Bio Heal Bo Showroom Pop-up — 2026-01-05~2026-12-31, 13, Yeonmujang 7-gil, Seongdong-gu, Seoul (Olive Young N Seongsu). Bio Heal Bo's 'Bio Skin Solution Lab' showroom pop-up, offering a skin-aging diagnostic scan.
FRA422 Pop-up — 2026-03-06~2026-11-30, 77, Seongsui-ro, Seongdong-gu, Seoul. Fine fragrance brand FRA422 opens a space on Yeonmujang-gil, with 10% off everything for the pop-up run.
Ghosti Showroom Seoul Forest Pop-up — 2026-03-20~2026-09-14, 12-22, Seoulsup 4-gil, Seongdong-gu, Seoul. Premium card-cover brand Ghosti opens a showroom on Seoul Forest's atelier street, where you can try its 'Easy Fit' sticker application.
Teumgyeol Flagship with Esther Bunny Pop-up — 2026-05-01~2026-10-31, 22-13, Seoulsup 4-gil, Seongdong-gu, Seoul. An Esther Bunny pop-up at the Teumgyeol flagship, with Japanese imports, blind boxes and a limited photo-booth frame. Opening hours not announced.
Mercedes-Benz Studio Seoul — 2026-05-19~2027-02-14, 73, Yeonmujang-gil, Seongdong-gu, Seoul (XYZ SEOUL). A brand experience space inspired by Benz & Cie, Mercedes-Benz's first factory, tracing 140 years of the marque since 1886.
HISAN at MUSINSA MEGASTORE Seongsu — 2026-08-17~2026-10-17, 62, Seongsui-ro, Seongdong-gu, Seoul (Musinsa Mega Store Seongsu). HISAN sets up inside MUSINSA MEGASTORE Seongsu, carrying the V1 dot line in six colors, gingham check and its 26 summer season pieces.
Under Armour Running Pop-up (MUSINSA RUN Seoul Forest) — 2026-08-20~2026-09-09, 22-1, Seoulsup 2-gil, Seongdong-gu, Seoul (MUSINSA RUN Seoul Forest). Under Armour's running pop-up on the first floor of MUSINSA RUN Seoul Forest, showcasing the Velociti Distance performance running shoe.
MIRECO, Tuomio and Arkham FW Pop-up — 2026-09-01~2026-09-30, 74, Seongsui-ro, Seongdong-gu, Seoul (Musinsa Store Seongsu Daelim Warehouse). Three labels - MIRECO, Tuomio and Arkham - share a month-long F/W season pop-up at MUSINSA STORE Seongsu.
2026 Seoul International Garden Show — 2026-05-01~2026-10-27, 273, Ttukseom-ro, Seongdong-gu, Seoul (Seoul Forest). A six-month international garden show at Seoul Forest under the theme 'Seoul, Green, Culture', with a large public garden built for the run.

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